Aura Fertility - An evidence based psychosocial care app for IVF patients and clinics.

Aura fertility support app delivers best-in class psychosocial care and optimises fertility outcomes

IVF support

Personalised, accessible and integrated patient-centred support

Expert-led

Evidence-based tools and expert-led guidance and education

Exceptional outcomes

Striving to improve patient experience, psychosocial health and clinical outcomes

Aura is trusted by fertility industry leaders

“Aura’s patient feedback has been heart-warming. The app helps patients to navigate the IVF journey - offering a full suite of fertility education alongside practical and emotional support. Aura makes the difference in patient experience.”

Rob Smith

Clinic Director, Aria Fertility

“Patients want instant answers, but fertility forums and Google can fuel anxiety and misinformation. I'm pleased to see Aura's expert content and human care team delivers the trusted real-time support IVF patients deserve.”

Jane van Dis

OB-GYN, Assistant Professor

“The European Fertility Society has recognised Aura in the category of Best App. Their patient support offer is a clear stand-out in fertility care. I predict offering Aura to patients will become recognised best-practice for IVF clinics globally.”

Jakub Dejewski

Chairman, The European Fertility Society

I know first hand that infertility can be traumatic and isolating.

I founded Aura to provide expert-led support at every step of the IVF journey, positioning you for the best possible outcomes.

Abi Hannah

CEO, Aura

"Aura has been a lifeline for me, a safety net really - I just wish I’d known about it sooner! Aura is always there, in your pocket, with trusted info and real humans."

Sam Miranda

Patient from Evewell

"10/10 - people going through IVF need this. It’s super helpful and informative and gives you confidence. Aura helps you navigate your treatment and your life!"

Danielle

Patient from UR Vistahermosa

"Aura kept me informed at every step. I went to appointments knowing what to expect, feeling knowledgeable and secure. I felt in control and bothered my clinic less."

Sarah

Patient from IVI