Aura. Transforming the IVF experience

An evidence-based support platform that offers pioneering whole-person care, for every IVF cycle.
Cardiff University
DTAC certification

Aura fertility support app delivers best-in class psychosocial care and optimises fertility outcomes

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IVF support

Personalised, accessible and integrated patient-centred support
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Evidence-based tools and expert-led guidance and education
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Exceptional outcomes

Striving to improve patient experience, psychosocial health and clinical outcomes

Aura is trusted by fertility industry leaders

“Aura’s patient feedback has been heart-warming. The app helps patients to navigate the IVF journey - offering a full suite of fertility education alongside practical and emotional support. Aura makes the difference in patient experience.”
Rob Smith
Clinic Director, Aria Fertility
“Patients want instant answers, but fertility forums and Google can fuel anxiety and misinformation. I'm pleased to see Aura's expert content and human care team delivers the trusted real-time support IVF patients deserve.”
Jane van Dis
OB-GYN, Assistant Professor
“The European Fertility Society has recognised Aura in the category of Best App. Their patient support offer is a clear stand-out in fertility care. I predict offering Aura to patients will become recognised best-practice for IVF clinics globally.”
Jakub Dejewski
Chairman, The European Fertility Society
I know first hand that infertility can be traumatic and isolating.

I founded Aura to provide expert-led support at every step of the IVF journey, positioning you for the best possible outcomes.
Abi Hannah
CEO, Aura
Abi Hannah

Featured in

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"Aura has been a lifeline for me, a safety net really - I just wish I’d known about it sooner! Aura is always there, in your pocket, with trusted info and real humans."
Sam Miranda
Patient from Evewell
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"10/10 - people going through IVF need this. It’s super helpful and informative and gives you confidence. Aura helps you navigate your treatment and your life!"
Patient from UR Vistahermosa
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"Aura kept me informed at every step. I went to appointments knowing what to expect, feeling knowledgeable and secure. I felt in control and bothered my clinic less."
Patient from IVI

Powered by experts

Mr. James Nicopoullos
Clinical Director & Consultant Gynaecologist
Lister Fertility Clinic
Sandy Christansen
Clinical Embryologist and Fertility Coach
Sandy Christansen Coaching
Julianne Boutaleb
Consultant Perinatal Psychologist
Parenthood In Mind
Ian Stones
Male Fertility Specialist & Acupuncturist
Naava Carman
Master Herbalist & Acupuncturist
The Fertility Support Company
Emma Whitney
Lab Director & Lead Genetics Embryologist
The Evewell

We'd love to hear from you. Get in touch!

We'd love to hear from you. Get in touch!

Thank you for getting in touch! We appreciate you contacting us. One of our colleagues will get back in touch with you soon! Have a great day!
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