Introducing Exciting Updates: New Content, Support Features, and More!

Introducing Exciting Updates: New Content, Support Features, and More!

At Aura our mission is to put patients at the heart of everything we do. We do understand the emotional and physical challenges that come with fertility treatments, which is why we have built our mobile app on real feedback from IVF patients and clinics. In partnership with the fertility community, we continuously improve and enhance our features to meet their needs. 

Today we are excited to announce our latest developments, which are already loved by our users!:


  • Lessons: Knowledge is empowering, and never more so than when dealing with the unpredictability of IVF treatment. That's why we've created Phase Lessons - a comprehensive video series that educates patients about every aspect of their treatment. By equipping patients with the information they need to understand and navigate their treatment, we aim to reduce the stress and anxiety that often comes with the IVF process.
  • Your Aura Coach: Infertility can take a toll on mental health, with studies showing increased rates of anxiety, depression, and emotional distress. To help our patients prioritise self-care and wellbeing, we've introduced Your Aura Coach, a personalised coaching plan. This programme is tailored to each individual's needs to optimise their emotional and mental health, and provide the necessary tools to navigate the ups and downs of the fertility journey.
  • Healthy Habits: Building healthy routines can have a positive impact on daily life and treatment outcomes. Our evidence-based wellness tools are highly valued by our users, and we've organised them into phase-specific Healthy Habits. These routines help our patients to prioritise self-care and maintain a healthy mindset throughout their fertility journey.
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Finding accurate and reliable information about fertility treatments can be daunting, which is why we take the guesswork out of the process by providing the most precise, trustworthy, and user-friendly information for patients to make informed decisions about their reproductive health. 

Our improved capabilities to find personalised support and content as and when needed mean our users can find what they need quickly and efficiently.

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Our Mood Log feature, where patients can keep track of their emotions and receive personalized coping tools to help them deal with difficult situations, is a key part of our proposition. 

Our new Diary section now allows patients to access all their mood log history and track patterns and triggers that may be affecting their mental health. This enables proactive steps to improve their mental health and feel more in control of their fertility journey. 

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Our efficient user feedback and product development cycle ensure that we provide the best possible service to our users. We are thrilled to have received positive feedback such as

"10/10 - people going through IVF need this. It’s super helpful and informative and gives you confidence. Aura helps you navigate your treatment and your life!"
"Aura kept me informed at every step. I went to appointments knowing what to expect, feeling knowledgeable and secure. I felt in control and bothered my clinic less."
"Aura has been a lifeline for me, a safety net really - I just wish I’d known about it sooner! Aura is always there, in your pocket, with trusted info and real humans."

If you have any questions about our offering and how Aura can support IVF patients please be in touch!


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