This International Women’s Day we’re proud to be supporting the theme #breakthebias to help create a more gender equal world.
The mission of this year’s International Women’s Day is to assist women to be in a position of power to make informed decisions about their health.
As a company focused on supporting women, and those assigned female at birth, throughout their fertility treatment journey, we understand the value in helping women take ownership of their health.
Women comprise almost half of the global population and have a significant influence on the wellbeing of families, communities and the economy. Yet there is a worldwide disparity in women’s healthcare and gender bias still persists.
Lack of data and research on women’s health can be fatal - many conditions impacting women are under-researched and often go undiagnosed and untreated, putting women at high risk.
This is unfortunately true in fertility, where conditions such as endometriosis, PCOS, unexplained infertility, and many others are severely under-researched.
With Aura we’re trying to change this. We’re helping women take ownership of their fertility treatment journey and providing them with the tools to empower themselves.
Women in Innovation Award
This is why we are thrilled to announce that Co-Founder Abi has been recognised for commitment to empowering women with their health.
Abi has been awarded the flagship ‘Women in Innovation Award 2022’. It is part of Innovate UK’s pledge to boost the number of UK female entrepreneurs.
It recognises the value of the solution we are developing to a major social challenge.
“The flagship Women in Innovation Awards is a key part of Innovate UK’s commitment to boosting the number of UK female entrepreneurs.
The award programme empowers female business leaders to develop commercially successful solutions to major social, environmental and economic challenges. Women in Innovation is part of Innovate UK’s commitment to promote greater diversity and inclusion in business innovation.
Each year, the programme identifies women with innovative, high-potential ideas and ambitious plans that will inspire others. The programme is open to female founders, co-founders or senior decision makers working in businesses that have been operating for at least one year. The award winners each receive a £50,000 grant and a bespoke package of mentoring, coaching and business support.” - Women in Innovation
We’re committed to helping women empower themselves, working with partners to expand our reach, and ensuring that women’s health is a priority in the fertility industry.
As part of the award, we'll be partnering with an Academic Health Science Network to deliver a real world evaluation of our product. This will ensure we make a real-world impact in the emotional and psychosocial health of people undergoing fertility treatment.
We’re grateful to have been given this opportunity to extend the potential of Aura and help as many fertility hopefuls as possible.
Happy International Women’s Day!
Here’s to celebrating amazing women doing amazing things.