Aura is the hope and support you need on your IVF journey

Navigate every turn of your fertility treatment with personalised support, trusted tools, and world-leading experts.
Aura supports the IVF emotional rollercoaster, to help optimise both your wellbeing and fertility experience.
With Aura, you are not alone.
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Patient benefits

Personalised support

Personalised support

Aura curates a bespoke experience for you based on your treatment plan, personal history and wellbeing needs. Feel in control of your fertility journey and make the best decisions at every turn.

24/7 expert care

Aura harnesses trusted tools and expert advice to support your emotional health and wellbeing. Access fertility therapists and counsellors when you need it most.
24/7 expert care
Optimise fertility outcomes

Optimise fertility outcomes

Aura supports your social, emotional and educational needs through the IVF journey to drive the best results for you. Helping you with emotional wellbeing and healthy habits, with Aura you're not alone.
of users say that Aura has had a significant impact on their emotional wellbeing
96%
of users say that Aura has had a significant impact on their emotional wellbeing
of users feel better supported with Aura versus previous IVF cycles
98%
of users feel better supported with Aura versus previous IVF cycles
of users would want to use Aura again during IVF treatment
100%
of users would want to use Aura again during IVF treatment

Aura is trusted by fertility industry leaders

“We were thrilled with the quality of Newleaf’s hand-crafted interface components.”
Cameron Price
Art Director, Company
“We needed a template that went above and beyond normal expectations, and that’s just what we got with Newleaf.”
Samantha Pratha
Founder, Company
“The same old look wasn’t going to cut it for our latest and greatest, luckily we found Newleaf.”
Hannah Pearce
Market Analyst, Company
Stars rating 3 out of 5Stars rating 5 out of 5Stars rating 5 out of 5
"Aura has been a lifeline for me, a safety net really - I just wish I’d known about it sooner! Aura is always there, in your pocket, with trusted info and real humans."
Sam Miranda
Patient from Evewell
Stars rating 3 out of 5Stars rating 5 out of 5Stars rating 5 out of 5
"10/10 - people going through IVF need this. It’s super helpful and informative and gives you confidence. Aura helps you navigate your treatment and your life!"
Danielle
Patient from UR Vistahermosa
Stars rating 3 out of 5Stars rating 5 out of 5Stars rating 5 out of 5
"Aura kept me informed at every step. I went to appointments knowing what to expect, feeling knowledgeable and secure. I felt in control and bothered my clinic less."
Sarah
Patient from IVI
Aura is what I wished for during my IVF journey, like your best friend with all the fertility smarts.

Aura helps you navigate your treatment and optimise outcomes, with expert support when you need it most."
Abi Hannah
CEO, Aura
Abi Hannah

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The Fertility Circle Group Ltd now trading as Aura
© The Fertility Circle Group, 2022